Reply to DJ Millward

Millward Brown - Rules of Engagement

Three years after the ARF introduced its working definition of the term “engagement,” there is still a lack of clarity over what the term describes and how it can best be measured. Perhaps the problem is that no one definition can really suffice when engagement takes place in multiple contexts. To be useful, the definition needs to account for all three contexts of engagement: brands, communica...

Application of DJ method to Ito stochastic differential equations

‎This paper develops iterative method described by [V‎. ‎Daftardar-Gejji‎, ‎H‎. ‎Jafari‎, ‎An iterative method for solving nonlinear functional equations‎, ‎J‎. ‎Math‎. ‎Anal‎. ‎Appl‎. ‎316 (2006) 753-763] to solve Ito stochastic differential equations‎. ‎The convergence of the method for Ito stochastic differential equations is assessed‎. ‎To verify efficiency of method‎, ‎some examples are ex...

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Oxidation of DJ-1-dependent cell transformation through direct binding of DJ-1 to PTEN.

DJ-1 is an oncogene and also a causative gene for a familial form of Parkinson's disease. DJ-1 has multiple functions, including anti-oxidative stress reaction and cysteine 106 (C106) of DJ-1 is an essential amino acid for DJ-1 to exert its function. While increased expression and secretion of DJ-1 into serum in patients with various cancers and regulation of p53 and PTEN by DJ-1 have been repo...

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